In August 2021, Bespoke Real Estate in Water Mill, New York, secured the exclusive rights to sell a dazzling contemporary oceanfront home with an inverted triangle roof in Wainscott, a hamlet of tony East Hampton. Bespoke, which was founded in 2014 by brothers Cody and Zach Vichinsky, had been using its extensive research and vast database to identify and pitch other owners of multimillion-dollar homes in the Hamptons. Within two months, the property, which had a glamorous cameo as a beach house belonging to a billionaire played by Adrien Brody in an episode of HBO’s Succession, went into contract for $45 million.
Cody Vichinsky, whose firm represented both the buyer and seller, credits Bespoke’s data-driven marketing and predictive analysis of potential buyers specifically interested in such modern homes for quick sale. One other aspect of this transaction that wasn’t publicly disclosed at the time: Bespoke had reduced the seller’s commission rate to 1%, down from the typical 2% to 3%.
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